Master of Business Administration (Under self financing Scheme)
MBA-202: -Human Resource Management

S. No.	Lectures 	Topics	
1.		Ist week(5,6,7 Jan)	The HRM definition, models, objectives, scope and significance of HRM, Emerging HRM Practices in India	
2.		2nd week (12,13,14 Jan )	HR Policies: Meaning, needs, HR policy areas, Formulation and Implementation of HR policies.  
	
3.		3rd week (19,20 Jan)	HR Planning —Nature, process, techniques and guidelines for making HR planning effective	
4.		4th week (28jan 2,4th Feb.)	Recruitment, Selection & Placement- Meaning, process, methods and techniques, Selection and Placement Practices in India	
5.		5th week (9, 10, 11 Feb.)	Training and Development: Training, definition and significance, principles, types, methods and evaluation. Management 	
6.		6th week (16,18th Feb.)	Development—Nature, procedure, methods and evaluation.  Management development practices in India	
7.		7th week (23, 24, 25 Feb.)	Performance Appraisal/ Management: Nature, issues and methods, performance appraisal practices in India.
	
8.		8th week (2,3 March)	Compensation Management: Nature and significance, The Components of compensation management, factors affecting pay levels, Job evaluation—concept, process, methods and equal pay for work of equal value. 
	
9.		9th week (9,10,11 March)	Industrial Relations:  Nature, definition, IR as a system of rules, union – management cooperation; 	
10.		10th  & 11thweek (16,17,18,24,25  March)	Collective bargaining; Industrial disputes- meaning, causes and machinery for prevention and settlement of industrial disputes in India; 
	
11.		12th week (30,31 march ,1st April)	Employee separation and down sizing – concept, area affecting, concept of turnover; Ethical issues in HRM: Concept and ethics at work place.

Utkarsh Mangal
Assistant Professor

MBA-203: Financial Management 

Lesson                       Course Contents                                                         Duration	
  1.                              Introduction to                                                           27 Jan
                                   Financial Management
  2.                              Objective of Financial                                               28 Jan
                                   Management	
 3.                               Time Value of Money                                               2 Feb
 4.                               Sources of Finance                                                    4 Feb, 9Feb
 5.                               Investment Decision                                                 10-11 Feb
 6.                               Introduction to Method                                            16 Feb
                                   Of Capital budgeting Risk
 7.                               Cost of Capital                                                         18 Feb
 8.                              Concept & Imp of cost                                             23 Feb
                                  Of Capital
 9.                              Computation of Cost of                                            24 Feb
                                  Various Sources of Finance
 10.                            Weight age Av. cost of capital                                 25 Feb
 11.                            Capital Structure Decision                                        2 Mar - 4 Mar  
 12.                            Theories of Capital Structure                                   9 Mar - 10 Mar
 13.                            Factor determining capital structure                         11 Mar
 14.                            Optimum capital structure decision                          16-17 Mar
 15.                            Management of working capital                               18 Mar, 24 Mar  
 17.                            Cash Management                                                    25 Mar 
 18.                            Receivable Management                                          30-31 Mar
 19.                            Inventory Management                                            6-8 Apr
 20.                            Internal Financing                                                    13, 15 Apr
 21.                            Dividends Policy                                                      21, 22 Apr
 22.                            Financial Modeling                                                  27-29 Apr

Dr. Ramesh Chander
									   Professor, USM	

 
MBA-204: FUNDAMENTALS OF RETAILING () MBA SFS-II SEM	
Ms.Manisha Gahlawat
  Lesson		     Course Contents	                                                Duration
1.	                      Introduction to retailing.				15/01/15
2.	                      Retailing –Meaning, Scope.				16/01/15
3.	                      Importance of Retailing.				20/01/15
4.	                      Growth of retailing in the Indian Economy.		22/01/15
5.	                      Functions of Retailers					23/01/15
6.	                      Classification of Retailers.				27/01/15
7.	                      Case Study: Lessons in Indian Retailing.		28/01/15
8-9	                     The Concept of Organized Retailing			29-30/01/15
10                        Issues and challenges in Organized Retailing.		02/02/15
      11                        Case Study: Big bazaar- Route to Indian market.	04/02/15	
12	                      Retail market Strategy.					05/02/15
13	                      Financial strategies concerning Retail Market.		06/02/15
14	                       HRM strategies concerning Retail Market.		09/02/15
15	                       Retail site locations.					10/02/15
16	                       Steps involved in choosing retail location.		11/02/15
17	                       Important factors for choosing retail location.		12/02/15
18	                       Introduction to Store layout				13/02/15
19	                        Store design objectives				16/02/15
20-21	            Concept & principles of store design.			18-19/02/15
22                          Elements of store design.				20/02/15
23	                        Exterior store design					23/02/15
24	                        Interior store design.					24/02/15
25-26	            Space management					25-26/02/15
27                          Store Layout: types					27/02/15
28	                        Layout selection.					02/03/15
29	                        Visual merchandising :Tools				03/03/15
30	                        Methods of Display					09/03/15
31	                        Presentation techniques				10/03/15
32	                        Atmospherics.						11/03/15
33	                        Case Study: McDonald’s- Made for India.		12/03/15
34	                        Introduction to Merchandise Planning System	13/03/15
35	                        Pricing the Merchandise				16/03/15
36-37	            Methods affecting the pricing decisions		17-18/03/15
38                          Factors affecting the pricing decisions		19/03/15
39-40	            Retail promotional strategies				20-24/03/15
41                          Case Study: Shoppers Stop- Building Retail Brand.	25/03/15
42	                        Recent Developments in Retailing			26/03/15
43	                        Customer Relationship Management in Retailing.	27/03/15
44-45                     IT applications in Retailing 				06-07/04/15                                     
46	                        Case Study : Flip kart					08/04/15
47-48	             Non-store Retailing.					09-10/04/15                                     
49-50	             Multi-channel Retailing				13,15/04/15                                     
51                           Rural retailing.					16/04/15
      52                           Case Study: Ali Baba					17/04/15
Suggested Readings:
1.	Swapna Pradhan: Retailing Management-Text & Cases, The McGraw-Hill Companies.
2.	Chetan Bajaj, Rajnish Tuli and Nidhi Srivastava :Retail management, oxford University Press
3.	Roger Cox and Paul Brittan: Retailing-An Introduction, Pearson Education.

FUNDAMENTALS OF RETAILING( MBA-204)

1.	Introduction to retailing.
2.	Retailing –Meaning, Scope.
3.	Importance of Retailing.
4.	Growth of retailing in the Indian Economy.
5.	Functions of Retailers
6.	Classification of Retailers.
7.	Case Study: Lessons in Indian Retailing.
8.	The Concept of Organized Retailing
9.	Issues and challenges in Organized Retailing.
10.	………Do…..
11.	Case Study: Big bazaar-The Route to the Indian mass market.
12.	Retail market Strategy.
13.	Financial strategies concerning Retail Market.
14.	HRM strategies concerning Retail Market.
15.	Retail site locations.
16.	Steps involved in choosing retail location.
17.	Important factors for choosing retail location.
18.	Introduction to Store layout, design & visual merchandising
19.	Store design objectives
20.	Concept & principles of store design.
21.	………Do……..
22.	Elements of store design.
23.	Exterior store design
24.	Interior store design.
25.	Space management
26.	……….Do…….
27.	Sore layout : types
28.	Layout selection.
29.	Visual merchandising :Tools
30.	Methods of Display
31.	Presentation techniques
32.	Atmospherics.
33.	Case Study: McDonald’s- Made for India.
34.	Introduction to Merchandise Planning System
35.	Pricing the Merchandise
36.	Methods affecting the pricing decisions
37.	……..Do……
38.	Factors affecting the pricing decisions
39.	Retail promotional strategies.
40.	……..Do……
41.	Case Study: Shoppers Stop- Building Retail Brand.
42.	Recent Developments in Retailing
43.	Customer Relationship Management in Retailing.
44.	IT applications in Retailing.
45.	Case Study : Flip kart
46.	Non-store Retailing.
47.	Multi-channel Retailing
48.	Rural retailing.
49.	Case Study : Ali Baba
	Ms.Manisha Chouhan

MBA-205: 	Business Research Methods 

Lesson	Course Contents	Date	
1,2,3.4	Nature and Scope of Research in Business. 	16 to 23 Jan.	
5,6,7,8	Research Objectives and Selection of problem area.	27 to 31 Jan.	
9,10,11	Business Research Process	5 to 7 Feb.	
12,13,14	Research Design: Nature and Signification of Research Design	10 to 13 Feb.	
15,16,17	Formulation of Hypothesis 	19 to 21 Feb.	
18,19,20,21	Method of Data Collection : Nature and Types	24 to 28 Feb.	
22,23,24	Scaling and Attitude Measurement Techniques	3 to 7 March	
25,26,27,28	Sampling Techniques-Types, editing, coding, classification and tabulation	10 to 14 March	
29,30,31,32	Advanced Techniques for data analysis-ANOVA (with case study)	17 to 21 March	
33,34,35	Factor Analysis (with case study)	24 to 31 March	
36,37	Inference Process	3 to 4 April	
38,39,40,41	Cluster Analysis (with case study)	7 to 11 April	
42,43,44	Conjoint Analysis (with case study)	16 to 18 April	
45,46,47,48	Report writing 
Different formats of report and criteria for judging good research report	21 to 28 April	
 
Suggested Readings:
1.	Malhotra, Naresh K.: Marketing Research an Applied Orientation, Pearson.
2.	Cooper and Sachinder : Business Research Methods, Tata McGraw Hill.
3.	kothari, C.R.: Research Methodology, New Age International Publishers.
4.	Sandhi and Chawla: Research Methodology-Concepts and Cases, Vikas
.

MBA-206: PRODUCTION AND OPERATIONS MANAGEMENT

Lesson	Course Contents	Duration	
1	Introduction to Production and Operations management.	19/01/2015	
2	Nature of Production 	20/01/2015	
3	Nature of Operations Management	21/01/2015	
4	Scope of Production 	21/01/2015	
5	Scope of  Operations Management	27/01/2015	
6	Introduction to Facility Location	28/01/2015	
7-8	Types of Manufacturing Systems.	28/01/2015,02/02/2015	
9-10	Types of Layouts	04/02/2014,04/02/2015	
11	Layout Planning and Analysis	09/02/2015	
12	Facilities Layout.	10/02/2015	
13	Material handling: Principles	11/02/2015	
14	Material handling: Equipment	11/02/2015	
15	Line balancing	16/02/2015	
16	Introduction to Production Planning & Control.	18/02/2015	
17	Production Planning & Control in Mass Production	18/02/2015	
18	Production Planning & Control in Batch manufacturing	23/02/2015	
19	Production Planning & Control in Job Order manufacturing.	24/02/2015	
20	Overview of Capacity Planning.	25/02/2015	
21	Capacity Planning in Detail	25/02/2015	
22	Introduction to Product Planning and Selection	03/03/2015	
23	Process Planning	04/03/2015	
24	Aggregate Planning	04/03/2015	
25	Master Production Scheduling	09/03/2015	
26-27	Maintenance Management	10/03/2015-11/03/2015	
28	Work Study	11/03/2015	
29	Method Study	16/03/2015	
30-31	Work Measurement.	17/03/2015-18/03/2015	
32	Overview of Material Management	18/03/2015	
33	Material Requirement : Introduction	24/03/2015	
34.	Material Requirement : Planning	25/03/2015	
35-36	Material Requirement : Inventory Control	25/03/2015,30/03/2015	
37	JIT	31/03/2015	
38	Purchase Management	06/04/2015	
39	Stores Management	07/04/2015	
40	Quality Assurance	08/04/2015	
41	Acceptance Sampling	08/04/2015	
42-43	Statistical Quality Control	13/04/2015, 15/04/2015	
44	Total Quality Management	15/04/2015	
45	ISO-9000	21/04/2015	
Suggested Readings:
1.	Chunawalla& Patel: Production and Operations management, HPH.
2.	Admn, E.E.& Ebert, RJ : Production and Operations Management, PHI
3.	Nair : production and Operations management, TMH
4.	Buffa, E.S. &Sareen : Modern Production Management, New York, John Wiley.
MS.Neetu
Research Scholar. USM 

PRODUCTION AND OPERATIONS MANAGEMENT(MBA-206)

1.	Introduction to Production and Operations management.
2.	Nature of Production and Operations Management
3.	……………..do……………
4.	Scope of Production and Operations Management
5.	…………….do…..
6.	Introduction to Facility Location
7.	Types of Manufacturing Systems.
8.	……………do………
9.	Types of Layouts
10.	…………….do……
11.	Layout Planning and Analysis
12.	Facilities Layout.
13.	Material handling: Principles
14.	Material handling: Equipments.
15.	Line balancing
16.	Introduction to Production Planning & Control.
17.	Production Planning & Control in Mass Production
18.	Production Planning & Control in Batch manufacturing
19.	Production Planning & Control in Job Order manufacturing.
20.	Overview of Capacity Planning.
21.	Capacity Planning in Detail
22.	Introduction to Product Planning and Selection
23.	Process Planning
24.	Aggregate Planning
25.	Master Production Scheduling
26.	Maintenance Management
27.	…….do…….
28.	Work Study
29.	Method Study
30.	Work Measurement.
31.	……do…..
32.	Overview of Material Management
33.	Material Requirement : Introduction
34.	Material Requirement : Planning
35.	Material Requirement : Inventory Control
36.	….do….
37.	JIT
38.	Purchase Management
39.	Stores Management
40.	Quality Assurance
41.	Acceptance Sampling
42.	Statistical Quality Control
43.	……..do……
44.	Total Quality Management
45.	ISO-9000                                                                                     Ms.Manisha Chouhan            

MBA-207: E-Commerce(P) SFS	
Date	Topic	
20-Jan	Introduction to E-Commerce	
21-Jan	Benefits	
27-Jan	Impact of E-Commerce,	
28-Jan	Classification of E-Commerce	
30-Jan	Application of E-Commerce Technology	
30-Jan	Business Models	
02-Feb	Framework of E-Commerce	
04-Feb	Business to Business	
04-Feb	Business to Customer	
04-Feb	Customer to Customer	
07-Feb	Electronic payment systems	
09-Feb	Special features required in payment systems for E-Commerce	
10 Feb,11 Feb	Types of E-Payment Systems	
16-Feb	E-Cash & Currency Services	
18-Feb	E-cheques	
21-Feb	Credit cards	
23-Feb	Smart Cards	
24-Feb	Electronic purses & debit cards	
25-Feb,28-Feb	Prepaid & Postpaid Electronic Payment Systems	
02-Mar	Security	
03-Mar	Advertising & Marketing Business on the Internet	
04-Mar	Site security	
07-Mar	Firewalls	
9-Mar,10-Mar	Securing Web Service	
11-Mar,14-Mar	Transaction Security	
16-Mar	Introduction to HTML	
17-Mar,18-Mar,21-Mar	Basic HTML tags,elements	
24-Mar,25-Mar,30-Mar	Headings,Paragraphs	
31-Mar,1-April,6-April	Formatting,styles,List	
07-Apr	Difference between HTML & DHTML	
8Apr,13 Apr,17Apr	An overview of Website & Webpage	
 	 	
 	Ms Shikha	
 	Asst.Prof.USM	

Lesson Plan of 4th Semester
 MBA-401  Entrepreneurship Development (SFS, Final)
The Entrepreneurial Perspective:	concept, Nature	and Importance of Entrepreneurs	4 hours, 22,23,28,29th January 2015	
	the Individual Enentrepreneur; ThEntrepreneurial
and Entrepreneurial Mind	3 hours, 30,31st January 2015 and 5th February 2015	
	Entrepreneurship development and Economic development	2 hours, 6,7th February 2015	
	Entrepreneurial
Success & Failure reasons & remedies	2 hours, 12,13th February 2015	
Creating, Starting & Financingtheventure:	Creativity & the Business Idea	3 hours, 19,20,21st February 2015	
	Legal issues 
for the Entrepreneur	1 hour, 26th February 2015	
Drawing Functional Plans: 	Marketing Plan, the Organizational 
Plan,  the financial  Plan	4 hours, 27, 28th February 2015 and 5,6th March 2015	
	Sources of capital for new business	1 hour, 7thMarch 2015	
	Entrepreneurial Strategy	1 hour, 12th March 2015	
Institutional Support	&Project	Management:	Institutional	Support	for Entrepreneurs	1 hour, 13th March 2015	
	project Planning &Appraisal	3 hours, 14, 19,20th March 2015	
	International Entrepreneurship opportunities	2 hours, 21,26th March 2015	
	women Entrepreneurship	1 hour, 27th March 2015	

Note: Revision of entire syllabus will be done once the syllabus is completed.
Case studies will be discussed in the class from time to time depending upon the requirement of the topics.

MBA-FM-401:  Management of Financial services
MODULE 1(5 hours)
Financial services: meaning , nature and types ; Leasing: concept, classification, Accounting ,Legal and tax aspects of leasing: Financial evaluation of leasing
Factoring: Meaning, types and factoring in India
Module 2(5 hours)
Hire Purchase : Conceptual framework; Legal aspects; Taxation; Accounting and Reporting
Consumer credit: Conceptual Framework and Types 
Credit cards: Concept and significance; types of credit cards, credit card business in India
Sessional test- 1st
Module 3( 5 hours)
Credit rating : Meaning and types; Benefits , credit rating agencies; objectives and functions
Book building: concepts and mechanism of book building ; Significance and benefits of book building
Module 4( 5 hours)
Bought out deals: Meaning and Nature : Mechanism of bought out deals: advantages: the present scenario 
Securtization : Concept, Mechanism and beneficiaries of Securitization: Securitization in India
Sessional Test -2nd
Module 5( 10 hours)
Depository : concept participants: functions of depositotry system: benefits of depository , venture capital : Meaning , modes aof financing , role and functions of Merchant bankers
 Class presentations
Sessional Test -3rd                                                                                                                  Ms.Seema Rani
            										 Asst.Prof. USM

 MBA-FM-403: COMMODITIES AND FINANCIAL DERIVATIVES(SFS, Final)
Ms. Aanchal
Introduction to Commodity Derivatives	Introduction to derivatives, products, participants and functions, derivatives markets, difference between commodity and financial derivatives	5 hours, 20,21,27,28th January 2015 and 2nd February 2015	
	Evolution of commodity exchanges, global commodity derivatives exchanges, latest developments	3 hours, 4,9 and 10thFebruary 2015	
	The NCDEX platform – structure, exchange membership, risk management, clearing and settlement system and commodities traded on the NCDEX platform	5 hours, 11,16,18,23,24thFebruary 2015	
Application of Commodity Futures	Instruments available for trading - forward contracts, introduction to futures and options, payoff for F&O, using futures versus options	5 hours, 25thFebruary 2015 and 2,3,4,9th March 2015	
	Pricing commodity futures - investment assets versus consumption assets, the cost of carry model, the futures basis. 	5 hours10,11,16,1718thMarch 2015	
	Using commodity futures for hedging, speculation and arbitrage	3 hours, 23-25thMarch 2015	
Trading, Clearing and Settlement	Trading - futures trading system, entities in the trading system, commodity futures trading cycle, order types and trading, parameters, margins for trading in futures, charges, hedge limits	5 hours, 30,31st (3) March 2015 and 6th April 2015	
	Clearing and settlement - clearing, settlement, risk management, margining at NCDEX and Standard Portfolio Analysis of Risk (SPAN)	3 hours, 7,8thApril 2015	
Regulatory Framework of Commodity Derivatives	Rules governing commodity derivatives exchanges, participants, investor grievances and arbitration. Electronic Spot Exchange - NCDEX Spot Exchange Ltd. (NSPOT)	4 hours, 13-15thApril 2015	
Financial Derivatives	An Introduction. Financial Future contracting: nature and types of Future Contracts, History of future financial markets, traders in future markets, uses of future contracts, growth of future markets	4 hours, 20,21stApril 2015	
	Future markets Trading: Trading Mechanism in future and forward markets, Pricing of Future Contracts, Spreads, the clearing house, regulation future markets	2hours, 22, 27thApril 2015	
Hedging Strategies Using Futures:	Devising a hedging Strategy, short term interest rate futures, long term interest rate futures, Stock Index Futures	3hours, 28,29thApril 2015	
MBA-FM-404: Foreign Exchange Management
Ms. Neeraj and Ms. Seema
Foreign Exchange:	Meaning , Nature, Features
Foreign Exchange Market; 

Meaning, participants and structure	29thjan -31stjan (5hours)	
Foreign Exchange Quotations 	Meaning, types, Implications

Trading in Currency	5th Feb to 7th Feb (5hours)	
International Monetary System
	Meaning, Historical Background
Its structure 
Sessional	12th Feb to 14th Feb (5hours)	
Exchange Rate theories	Exchange Rate determination theories

Parity conditions

Flexible vs Fixed exchange rates	19thFeb to 21st Feb (5 hours)	
Forward Exchange Market

Forward Contract Market	Meaning, Nature and Participants

Meaning, Nature and Participants
Premiums & Discounts

Forward vs Future Contracts	26th Feb to 28th Feb (5hours)	
Currency Future Market 	Introduction, features and structure

Presentations 	5th, 12th, 13th, 14th March (8hours)	
Currency Option Market	Introduction, Features and Determination of Market Value of Currency Option

Presentations 	19th March to 21st March (5hours)	
Foreign Exchange Exposure	Meaning, Nature , Magnitude and types and Techniques	26th and 27th March (4hours)	
LERA system 	Convertibility of Rupee 	3rd April and 4th April (2hours)	
Exchange Control	Introduction, RBI guidelines

Presentations 	9th to 11th April (5hours)	
FEMA	Meaning , major provisions and structure	16th -18th April (5hours)	
Presentations /Viva/Test	-	23rd to 30th April (8hours)	

Note: Revision of entire syllabus will be done once the syllabus is completed.
	    Case studies will be discussed in the class from time to time depending upon the requirement of the topics.

MBA-MKT-402:  INDUSTRIAL MARKETING
1ST WEEK
20-21 JAN	Introduction of Industrial Marketing: Industrial versus Consumer Marketing, Nature of demand in industrial marketing	
2ND WEEK
27-28 JAN	Understanding Industrial Markets; Organizational Customers; commercial, government, institutional and cooperative, Classifying Industrial products and services: Managerial implications for different customer and product types	
3RD WEEK
2-4 FEB	Unique characteristics of organizational Procurement. Organizational buying activities in commercial enterprises, Government units, institutions, reseller market and cooperative societies	
4TH WEEK
9-11 FEB	Objectives in organizational buying, Buyphases in industrial buying decision process, marketing implications, buying situations types and buygrid framework, Buying centre roles and members of buying centre	
5TH WEEK
16-18 FEB	Models of organizational buying behaviour, Sheth model, Webster and Wind model, Buyer seller relationship, Psychological factors influencing individual Decision Making, Relationship marketing	
6TH WEEK
23-25	FEB 
	Methods used to influence industrial buyers,negotiation tactics, customer service, Industrial marketing intelligence and marketing research	
7TH WEEK
2-4 MARCH	Industrial Market segmentation: process, bases and criteria of segmentation, Macro and micro segmentation, Target Marketing: Evaluating and selecting the target segments, target market strategies and Product Positioning, procedure for developing product positions	
8TH WEEK
9-11 MARCH	Industrial Product Management, product development strategy, Changes in product strategy, Industrial product life cycle and strategies, 	
9TH WEEK
16-18 MARCH	Applications of PLC to marketing strategies, Developing product strategies for existing products, New product development and testing	
10TH WEEK
23-25 MARCH	Relationship of Logistics and Physical Distribution, Nature of industrial channels, Role and types of intermediaries and distributors, 	
11TH WEEK
30-1 April	Industrial Marketing Communication: Sales force Management: Recruitment, selection and training of sales force, Advertising and sales promotion	
12TH WEEK
6-8 April	Channel design and selection, managing and evaluating the channel members, Marketing logistics	
13TH WEEK
13-15 April	Industrial Pricing: Price Determinants, Pricing Policies, Pricing  Decisions, Commercial terms and conditions in industrial markets	
14TH WEEK
20-22 April	Strategic planning in the industrial market. The strategic planning process at corporate level and SBU level, Marketing role in the strategic planning process	
	 
MBA-MKT-403: SUPPLY CHAIN AND LOGISTICS MANAGEMENT ()
Lesson	Course Contents	Duration	
1	Overview of Supply Chain and Logistics Management.	27/01/2015	
2	Introduction to Distribution Channels	28/01/2015	
3	Distribution Channels- Role	29/01/2015	
4	Distribution Channels- Functions	02/02/2015	
5	Distribution Channels- Flows 	04/02/2015	
6	Distribution Channels- Levels	05/02/2015	
7	Channel Design- Meaning	09/02/2015	
8	Channel Design- detailed process	10/02/2015	
9	Distribution Network Planning	11/02/2015	
10	Channel Management Decisions	12/02/2015	
11	Channel Integration	16/02/2015	
12	Channel Management Systems.	18/02/2015	
13	Logistics- Concept 	19/02/2015	
14	Logistics- Significance	23/02/2015	
15	Integrated Logistics Management	24/02/2015	
16	Market Logistics Planning	25/02/2015	
17	Market  Logistics Decisions	26/02/2015	
18	Order Processing	02/03/2015	
19	Warehousing,	03/03/2015	
20	Inventory 	04/03/2015	
21	 Transportation	05/03/2015	
22	Transportation Alternatives- Pros and Cons	09/03/2015	
23	……………do…………..	10/03/2015	
24	Economics of Transportation	11/03/2015	
25	Transportation Models	12/03/2015	
26	…………...do…………	16/03/2015	
27	Stocking Policies.	17/03/2015	
28	Introduction to Central Warehouse Acts.	18/03/2015	
29	……………do………	19/03/2015	
30	Packaging- Principles.	24/03/2015	
31	Packaging-, Functions	25/03/2015	
32	Packaging- Types	26/03/2015	
33	An introduction to Containerization	30/03/2015	
34	…………..do…..	31/03/2015	
35	Role of Freight in Logistics	06/04/2015	
36	Role of Insurance in Logistics	07/04/2015	
37	Concept of Supply Chain 	08/04/2015	
38	Supply Chain and its Strategic Role in the Organization	09/04/2015	
39	Role of IT in Logistics	13/04/2015	
40	Role of Supply Chain in Logistics	15/04/2015	
Suggested Readings :
1.	Purchasing and Supply Management- Dobler and Burt
2.	Strategic Logistics Management- Lambert.
3.	Logistical Management- Bowersox.
4.	Logistics and Supply Chain Management- Christopher
5.	Marketing Management- Kotler.						
Ms.Manisha Gahlawat 
 Asst.Prof. 

MKT-401: SERVICE MARKETING
Sr. No.	Topic	No. of Lectures	
1.
2.
3.  

4. 

5.
6.
7.  
8. 
9. 

10.
11. 
12. 
13. 
14. 
15.
16. 
17. 
18.
	Growing Influence of Service Sector in the Global Economy
Service Sector and the Indian Economy
Characteristics and Problems Associated with Marketing of Services
Overcoming Challenges Associated with Marketing of Services
Goods Services Categorisation 
Core and Supplementary Services 
Environmental Factors Influencing Services 
A Detailed Discussion of Various Elements of Marketing Mix
Service Management Triangle- Internal, External and Interactive marketing
Service Quality and Various Models
Service Productivity
Service Recovery
Service Differentiation 
Service Positioning
Relationship Marketing 
Applications of Service Marketing 
5 Case Studies on Service Marketing
Group Events such as Management Games Related to Service Marketing 	2
2
2

2

1
1
2
5
3

4
2
2
1
1
2
4
5
7

Total- 48	

DR. SIDDHARATHA S BHARDWAJ
ASSOCIATE PROFESSOR
UNIVERSITY SCHOOL OF MANAGEMENT
KURUKSHETRA UNIVERSITY,
KURUKSHETRA

MBA-MKT-403: SUPPLY CHAIN AND LOGISTICS MANAGEMENT ()
	
1.	Overview of Supply Chain and Logistics Management.
2.	Introduction to Distribution Channels
3.	Distribution Channels- Role
4.	Distribution Channels- Functions,
5.	Distribution Channels- Flows 
6.	Distribution Channels- Levels
7.	Channel Design- Meaning
8.	Channel Design- detailed process
9.	Distribution Network Planning
10.	Channel Management Decisions
11.	Channel Integration
12.	Channel Management Systems.
13.	Logistics- Concept 
14.	Logistics- Significance
15.	Integrated Logistics Management
16.	Market Logistics Planning
17.	Market  Logistics Decisions
18.	Order Processing
19.	Warehousing,
20.	Inventory 
21.	 Transportation
22.	Transportation Alternatives- Pros and Cons
23.	……………do…………..
24.	Economics of Transportation
25.	Transportation Models
26.	…………...do…………
27.	Stocking Policies.
28.	Introduction to Central Warehouse Acts.
29.	……………do………
30.	Packaging- Principles.. 
31.	Packaging-, Functions
32.	Packaging- Types
33.	An introduction to Containerization
34.	…………..do…..
35.	Role of Freight in Logistics
36.	Role of Insurance in Logistics
37.	Concept of Supply Chain 
38.	Supply Chain and its Strategic Role in the Organization
39.	………….do………
40.	Role of IT in Logistics
41.	Role of Supply Chain in Logistics                                                     
                                                                                                            Ms.Rajni

MBA MKT-404 Strategic Marketing 
Ms.Pinki Saini
Strategic Marketing Management	Meaning of Strategic Marketing and concept	1 hours, 5th February, 2015	
	Nature and scope	2 hours, 6-7 February, 2015	
	Difference between strategic marketing and marketing management	2 hours, 12-13 February, 2015	
	Tasks and principles of strategic marketing	3 hours, 19-21February, 2015	
	Business strategy meaning and components	2 hours, 26-27February, 2015	
External Analysis

	Customer analysis, Competitor analysis Market analysis and overall environmental analysis	5 hours, 28 February, 5,12,13,14 March, 2015	
Internal Analysis

	A detailed study of various financial techniques	2 hours, 19-20 March, 2015	
	Choice of a strategic  option using prominent portfolio analysis techniques such as BCG,GE Shell Matrix etc	3 hours, 21, 26,27 March 2015	
An analysis of prominent strategies	Differentiation strategy, low cost strategy	2 hours, 3-4 April, 2015	
	Focus strategies, Preemptive move	1 hour, 9 April, 2015	
	Growth and diversification strategies	2 hour, 10-11 April, 2015	
	Obtaining sustainable competitive advantage	2 hours, 16-17 April, 2015	
	Global strategies	1 hours, 18 April, 2015	
Implementation and control of marketing strategies	Various issues and techniques	3 hours, 23, 24 and 25 April, 2015	
Note: Revision of entire syllabus will be done once the syllabus is completed. Case studies will be discussed in the class from time to time depending upon the requirement of the topics.
MBA-HRM-401                                       Human Resource Development                               

Sr. No.                                                                     	Topic  	Lecture Time Research	
1	Introduction of HRD, Concept, Scope and Objectives	2	
2	Principles of HRD.	1	
3	Changing Paradigm of HRD	1	
4	HRD Frame Work.	2	
5	HRD Subsystems.	2	
6	Methods of HRD.	4	
7	Designing of HRD Programs and Principles of Designing HRD.	3	
8	Planning and Organizing HRD Systems.	3	
9	HRD and Organizational Growth.	2	
10	Simultaneous V/S Sequential introduction of HRDS	2	
11	HRD Professionals, Roles, Compency requirements of HRD Professionals.                                                                                                  	2	
12	HRD in Indian Industries Challenges and Future of HRD in India.	3	
13	HRD Models.	3	
14	Strategic HR Framework Approach.	1	
15	Case Studies of HRD and Implementation of HRD in Indian 	1	
16	Human Capital Appraisal Approach.	1	
17	HRD Scorecard Approach.	2	
18	P-C MM Approach.	2	
19	HRD for Workers-(Self Development Programs.)	2	
20	HRD Interventions	3	
21	HRD Approaches for Coping with Organizational Changes.	2	
22	Case Studies of HRD and Implementation of HRD in Indian 
Organizations.		3	

Dr. Naresh Kumar

MBA-HRM-402: Competency mapping and Talent 
Name: Ms.Pradeepika       
LESSONS
	COURSE CONTENT	DURATION (DATE) 	
01:iNTRODUCTION	History and origin of competency	02 hrs (20,21 January 2015)	
02:Importance & view related to competency	KSA Vs competency, Reasons for popularity of competency , views against competency 	03hrs(21, 27,28   January 2015)	
03: components of competency 	Definitions ,skill, knowledge and motive 	02 hrs (02 February 2015) 	
04 :concept & model of competency	Trait& self concept, iceberg model of competency  and other models 	02 hrs (02,04 February 2015)	
05: competency categories 	Threshold competencies, differentiating competencies, generic or key competencies, functional or technical competencies , leadership and managerial competencies	06 hrs(09, 10, 11 February 2015)	
06: competency mapping 	Definition ,important  aspects of competency 	03 hrs(16 February 2015)	
07: process of competency mapping 	Steps of competency mapping process	01 hrs(18 February 2015)	
08: competency model	Concept , importance , steps in developing competency model	03 hrs (23 February 2015)	
09:Leadership and managerial competency model	Detailed study of model	02 hrs(24,25 February 2015)	
10: 5 level competency based model	Detailed study of model	02 hrs(02 march 2015)	
11: HR Generic and specific competency model 	Detailed study of model	02 hrs(03, 04 march 2015)	
12: Technical behavioral model 	Detailed study of model	01 hrs (09 march 2015)	
13:supervisionay generic model and job based competency model 	Detailed study of model	02 hrs(09 march 2015)	
14: competencies assessment and uses 	Strategies to assess and uses 	01 hrs (10 march 2015)	
15: Application of competency mapping 	Introduction of each application in brief 	01 hrs(11 march 2015)	
16: application no.01	Competency based recruitment and selection 	02 hrs (16 march 2015)	
17: application no.02	Competency based performance appraisal	02 hrs(17,18 march 2015)	
18: application no.03	Competency based succession and career planning 	02 hrs (24,25 march 2015)	
19: application no.04	Competency based compensation and benefits 	03 hrs(30,31  march 2015)	
20: application no.05	Competency based training and development 	03 hrs(01, 06 April 2015) 	
21:Talent management	Key concepts ,capability, talent potential, performance attributes 	02 hrs (07,08 April 2015)	
22: Foundation of talent 	Will to create, will to plan, will to do and will to lead 	03 hrs( 13 April 2015) 	
23: components of talent management t	Procurement ,performance , differentiation 	01  hrs( 15 April 2015)	
24: performance and potential categorization 	Defining , sustaining ,nurturing and developing talents	01 hrs (21 April 2015)	
25: managing gender and diversity in talent management 	Detailed study of concept 	02 hrs ( 22,27 April 2015) 	
26: International practices in talent management 	Study of running practices in talent management 	01 hrs(27 April 2015) 	

 MBA-HRM-403: Compensation Management 

Lesson                    Course Contents		             Duration

 1.                    Comp. Management: An overview                                           27,28 April,2015
 2                     The Reward System: Compensation & Non Compensation      2, 4 Feb.
                        Dimensions.
 3                    Theories related to Reward Mgt.9-11 Feb.
 4                    Organizational Structure: Strategic & Tactical Comp.               16, 18 Feb.
                       Issues.
 5                    Job analysis – Meaning & Process, Job Description / job          23, 24 Feb.
	         Specification.
 6                    Job evaluation meaning & methods, compensable factors.        25 Feb., 2, 3 March
 7                    Designing a Base Pay Structure.	                                       4,9,10 March
 8                    Wage Differentials.                                                                    11March
 9                    Compensation Alignment-definition internal alignments,
                       Defining Competitiveness.                                                         16-18 March
10                 Pay for performance Plans,
                     Benefit Options – Legal & Miscellaneous Benefit.                   24, 25 March
11                 Understanding Compensation Packages for special HR.           30, 31 March	
12                 Current practices of Indian Organizations & MNCs.                 1st April
13                 The Workmen’s Comp.  Act, 1923.                                            6, 7 April
14                 The Minimum Wages Act, 1948                                                8, 13 April
15                 The Equal Remuneration Act, 1976.                                          15, 21 April
16                 The payment of Bonus Act, 1976.                                             22, 27, April
17                 Wage boards & Pay Commission.                                             28, 29 April
Suggested Readings:

1.  Milkovich& Newman Comp. Tata McGraw hill, New Delhi.

2..B.D.Singh. Comp. & Reward Mgt. Excel Books.

3..Henderson,Richerd - Compensation. Management., Prentice hall of India Pvt. Ltd,

4.S.N.Mishra-Labour& Industrial Laws, Central law Publications,   Allhabad.

5. Bare Acts of Compensation Mgt. Law

The list of cases and specific references including recent articles will be announced in the class  

 Dr. Nirmala Chaudhary

MBA-HRM-404 : Labour Legislation and Industrial Jurisprudence

1ST WEEK
27-28 JAN	Introduction  to  law  and  the  Indian  legal  system;  Legal  environment  of  business; Introduction to labour legislation;	
2ND WEEK
5-7 FEB	Labour Laws to regulate terms and conditions of work; Wage and social security; Trade and labour union laws.	
3RD WEEK
12-14 FEB	Globalisation and its impact on the world of Work; Employers’  Rights, Workers’ Rights and the State in the global economy as realised by the Domestic Labour Laws;	
4TH WEEK
19-21 FEB	Labour Law beyond borders; Labour Rights, Property Rights, and International Human Rights Trade Theory, Trade Policy and Development strategies as they relate to Worker interests;
	
5TH WEEK
26-28 FEB	Labour standards in Indian Trade Law; Corporate Codes of Conduct; United Nations Organization, and its functions in the context of the United Nations Charter.
	
6TH WEEK
5-7	MARCH
	General   idea   of   jurisprudence,  jurisprudence   and   industrial  jurisprudence, supreme  and  subordinate  labour  enactments,  	
7TH WEEK
12-14 MARCH	industrial  jurisprudence  and  the  Indian Constitution; Vicarious liability; Rights and duties of both disciplinary proceedings - case study;  	
8TH WEEK
19-21 MARCH	Industrial  justice  and  its  various  forms,	jurisprudence  and  its  limitations; Functions of judiciary and quasi-judiciary,	
9TH WEEK
26-28 MARCH	interpretation of law; Principles of case laws; Procedural aspects; Civil procedure and criminal procedure	

										Utkarsh Mangal
									Asst.Prof. USM