Ongoing Research

Department of Commerce, KUK

Sr. No.

Name of the Candidate

 Year of enrolment

Name of Supervisors from Department /Institute

Topic

1

Ms. Deepika Goyal

2020

Dr. Neelam Dhanda

Operating Efficiency of Health Insurance Industry in India: A Study of Selected Companies

2

Mr. Pawan Kumar

2020

Dr. Subhash Chand

Impact of Goods and Services Tax (GST) on Micro, Small and Medium Enterprises

3

Mr. Harpreet Mehra

2021

Dr. Mahabir Narwal

Relationship Between Corporate Code of Ethics and Employees Behaviour: An Empirical Study

4

Ms. Nancy Devi

2021

Dr. Ajay Suneja

Growth of MSMEs in India: A Study of Financial, Marketing and Technological Constraints

5

Ms. Kawaljeet Kaur

2021

Dr. Tejinder Sharma

Antecedents and Consequences of Impulse Buying in Online Shopping: An Empirical Study

6

Ms. Indu

2021

Dr. Jasvinder Singh

Impact of HRM Practices on Organisational Commitment and Job Performance: A Study of Insurance Sector

7

Ms. Pinki

2021

Dr. Ajay Suneja

Impact of Automated Service Quality on Customer Satisfaction and Loyalty: A Study of Selected Indian Commercial Banks

8

Ms. Shobha

2021

Dr. Subhash Chand

Impact of Corporate Strategy on Capital Structure and Firm Performance: A Study of Selected Indian Companies

9

Mr. Mh. Taher

2021

Dr. Neelam Dhanda

Performance Appraisal of Selected Microfinance Institutions: A Comparative Study of India and Afghanistan

10

Ms. Rinku

2023

Dr. Pooja Malhotra

Performance Evaluation and Investors’ Preferences of Asset Based Mutual Funds in India

11

Ms. Aastha

2023

Dr. Ajay Suneja

Exploring the Factors Affecting Consumer Attitude Towards Sustainable Fashion Products and their Impact on Consumer Purchase Intention

12

Ms. Tanvi Madaan

2023

Dr. Ajay Suneja

Determinants & Consequences of Employer Brand Value: A Study of Higher Educational Institutions

13

Mr. Purshotam

2023

Dr. Mahabir Narwal

Examining the Influence of User Generated Content on Customer Purchase Intention: A Moderated Mediation Approach

14

Ms. Himanshi

2023

Dr. Mahabir Narwal

Exploring the Effect of AI Driven Recommendation System and Chatbots on Consumber Behavioural Intention

15

Mr. Mohit Singla

2023

Dr. Tejinder Sharma

Impact of Workplace Spirituality on Employee Happiness: A Study of Selected Service Industries

16

Ms. Madhu

2023

Dr. Tejinder Sharma

Consumber Privacy Concern in Augmented Reality Environment: Influence on User Satisfaction and Purchase Intention

17

Ms. Sonia

2023

Dr. Neelam Dhanda

Environmental, Social and Governance (ESG) Reporting Practices in India: An Analytical Study

18

Ms. Alisha

2023

Dr. Rashmi Chaudhary

Sustainable Banking Practices: A Study of Selected Countries

19

Ms. Falak

2023

Dr. Pooja Malhotra

Performance Appraisal of Indian Credit Rating Agencies: A Comparative Study

20

Ms. Rumi

2023

Dr. Karnika Gupta

The Impact of Consumer Motives on Real and Spurious Sustainable Consumption Behaviour

21

Ms. Harshita Yadav

2023

Dr. Jasvinder Singh

The Affect of Work Engagement and Organizational Commitment on Job Performance: A Study of Textile Sector in Northern India

22

Mr. Harish Kumar

2023

Dr. Rashmi Chaudhary

Assessing the Role of Self Help Groups for Achieving Sustainable Development Goals

23

Mr. Sunil Kumar

2023

Dr. Subhash Chand

Impact of Social Media Influencers on Investment Decision-Making: An Analytical Study

24

Ms. Aditi Sharma

2024

Dr. Tejinder Sharma

25

Ms. Sheetal Devi

2024

Dr. Mahabir Narwal

26

Ms. Veena Sharma

2024

Dr. Ajay Suneja

27

Mr. Shubham

2024

Dr. Rashmi Chaudhary

28

Ms. Savita

2024

Dr. Pooja Malhotra

29

Ms. Sudiksha Sharma

2024

Dr. Rashmi Chaudhary

30

Ms. Reena

2024

Dr. Ramesh Kumar

31

Ms. Meenu Devi

2024

Dr. Suresh Kumar

32

Ms. Kreeti

2024

Dr. Subhash Chand

33

Ms. Muskan Kamboj

2024

Dr. Karnika Gupta

34

Ms. Shikha Mittal

2024

Dr. Naib Singh

35

Ms. Divya

2024

Dr. Tejinder Sharma

36

Mr. Vineet

2024

Dr. Surender Kumar Nagia

37

Ms. Gurjeet Kaur

2025

Dr. Naib Singh

38

Ms. Poonam

2025

Dr. Rashmi Chaudhary

39

Ms. Manvi

2025

Dr. Rashmi Chaudhary

40

Ms. Anshika

2025

Dr. Karnika Gupta

41

Mr. Virender

2025

Dr. Subhash Chand

42

Ms. Priti

2025

Dr. Jasvinder Singh

43

Ms. Khushboo

2025

Dr. Pooja Malhotra

44

Ms. Darshna

2025

Dr. Subhash Chand

45

Ms. Sandeep Kaur

2025

Dr. Mahabir Narwal

46

Ms. Jaspreet Kaur

2025

Dr. Rashmi Chaudhary

47

Ms. Muskan

2025

Dr. Ajay Suneja

48

Ms. Lakshita

2025

Dr. Surender Kumar Nagia

49

Ms. Sangita

2025

Dr. Tejinder Sharma

50

Ms. Harpreet Kaur

2025

Dr. Mahabir Narwal

51

Ms. Sumedha

2025

Dr. Suresh Kumar

PART TIME

1

Ms. Bimla Bai

2021

Dr. Rashmi Chaudhary

Impact of Financial Literacy and Risk-Taking Ability on the Saving Habits and Investment Behaviour of Working Women: A Study Across Demographics

2

Mr. Rajat

2021

Dr. Tejinder Sharma

Antecedents and Consequences of Consumer’s Attitude Towards Artificial Intelligence System in Online Platforms: An Empirical Study

3

Mr. Sonu

2023

Dr. Neelam Dhanda

A Comparative Analysis of Stock Price Return Across Selected Industries

4

Mr. Rakesh

2023

Dr. Tejinder Sharma

Influence of Online Game Streamers on Consumer Engagement and Purchase Intention

5

Mr. Kapil Singh

2023

Dr. Mahabir Narwal

Consumers Expectations and Post-Purchase Behaviour Towards Green Energy Products

6

Ms. Kavita Narwal

2023

Dr. Subhash Chand

Individual Investment Decision Making: An Evaluation of Role of Financial Advisors

7

Mr. Pardeep Kumar

2023

Dr. Neelam Dhanda

Promotion of Small Businesses in India: A Study of Selected Government Schemes

8

Mr. Mahavir

2024

Dr. Mahabir Narwal

Video Content Marketing and Consumer Decision Making